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Facilitating Privacy Attitudes and Behaviors with Affective Visual Design

Abstract : We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment ($$N=88$$N=88), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users’ willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.
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Conference papers
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Submitted on : Monday, November 22, 2021 - 3:30:25 PM
Last modification on : Monday, November 22, 2021 - 4:37:59 PM
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Agnieszka Kitkowska, Yefim Shulman, Leonardo A. Martucci, Erik Wästlund. Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. 35th IFIP International Conference on ICT Systems Security and Privacy Protection (SEC), Sep 2020, Maribor, Slovenia. pp.109-123, ⟨10.1007/978-3-030-58201-2_8⟩. ⟨hal-03440807⟩



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