The Service-Dominant Ecosystem: Mapping a Service Dominant Strategy to a Product-Service Ecosystem

Abstract : Nowadays product-oriented companies are facing the need to focus on the service rather than the product alone. By following a Service-Dominant Strategy, we need to focus on the ecosystem embodying the collaboration to provide such a service. This collaborative perspective on value creation and value sharing is the foundation for designing new business models within the ecosystem. We take the lessons learned in the car-leasing domain on the development of a Service-Dominant Strategy to design a tool supporting the transition from product focus to Product-Service ecosystems.
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Egon Lüftenegger, Marco Comuzzi, Paul Grefen. The Service-Dominant Ecosystem: Mapping a Service Dominant Strategy to a Product-Service Ecosystem. 14th Working Conference on Virtual Enterprises, (PROVE), Sep 2013, Dresden, Germany. pp.22-30, ⟨10.1007/978-3-642-40543-3_3⟩. ⟨hal-01463230⟩

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