Achieving Responsiveness in Small and Medium-Sized Enterprises through Assemble To Order Strategy

Abstract : With an aggressive economic competition on a global scale, more educated and demanding customers, and a rapid pace of change in process technology, responsiveness in manufacturing is becoming a key competitive advantage. The present paper examines how responsiveness can be achieved in SMEs operating according to an Assemble to Order strategy. The framework – proposed starting from literature analysis and tested through a first case study – will be used in future works to drive a systematic analysis of responsiveness in SMEs.
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Shoaib Hasan, Marco Macchi, Alessandro Pozzetti, Ruth Carrasco-Gallego. Achieving Responsiveness in Small and Medium-Sized Enterprises through Assemble To Order Strategy. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. pp.208-215, ⟨10.1007/978-3-662-44733-8_26⟩. ⟨hal-01387182⟩

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