AbstractDeclines in honey bee health and increasing demand for pollination services highlight a need to optimize crop pollination by wild bees. Apple is an economically important crop in eastern North America, requires insect pollination, and is visited by a diverse bee fauna, but a direct assessment of wild bee pollination in apple orchards is lacking. We combined measurements of two facets of pollination service, per-visit efficiency (fruit and seed set) and relative abundance, to estimate orchard-level, pollinator importance of mining bees (Andrena subgenus Melandrena), bumble bees (Bombus), and honey bees (Apis mellifera L.). Average pollinator importance provided a relative measure that allowed comparison of pollination service among the three focal bees across the study region. On average, a wild bee visit resulted in higher pollen transfer to stigmas, but had the same probability of setting fruit and seed as a honey bee visit. Regionally, pollinator importance of Melandrena and Bombus were 32 and 14 % that of honey bees, respectively. Because per-visit performances were similar, such disparities in importance were based largely on differences in relative abundance. Although the summed pollinator importance of Melandrena and Bombus was less than that of the honey bee, these, and other, wild pollinators have a role to play in filling future pollination gaps, and thus, warrant further study and conservation.