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Changing Markets: Implications for the Planning Process in ETO Companies

Abstract : This article focuses on project planning within an ETO context using shipbuilding as an empirical case. The aim of the research is to understand how a change in market from offshore to cruise affect the planning processes. The article adopts qualitative methods to understand the involved actors strategies and choices to execute a new type of build. The research shows how long-terms association with one market, caused a certain flow of work. This allowed the involved actors to rely on routine activities, which made the actual process of planning fade into the background. A new market comes with new challenges and demands, which disrupted this workflow. The article analyses what caused the lack of focus on planning and its consequences. It argues for a danger of companies confusing structure with content, and calls attention to the importance of the context of planning. In this case, the context of market.
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Submitted on : Thursday, December 19, 2019 - 1:16:04 PM
Last modification on : Thursday, December 19, 2019 - 2:03:18 PM
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Kristina Kjersem, Marte F. Giskeødegård. Changing Markets: Implications for the Planning Process in ETO Companies. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2019, Austin, TX, United States. pp.554-561, ⟨10.1007/978-3-030-30000-5_68⟩. ⟨hal-02419234⟩



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