As a large number of instructional videos can be found online, the question arises to what extent videos can be used in mathematics classroom practice. While many videos address algorithmic domains, this theoretically informed paper focusses on the possibilities of using videos to enhance heuristic skills in the domain of modeling. It introduces a framework for developing heuristic worked example videos based on multimedia learning principles, (heuristic) worked example research and criteria for creating instructional videos. In addition, the framework and directions for future research are discussed.