Designing to Promote a New Social Affordance for Energy Consumption

Abstract : The relation between energy consumption and its environmental impact is weak or even almost inexistent in the Brazilian scenario due to sociocultural reasons. This work takes advantage of an experimental smart grid deployment scenario to propose the concept of Social Eco-feedback Technology. It aims at establishing this relation by promoting a new social affordance (behavior pattern), favoring a new way of perceiving energy. The concept of affordance and artifacts of the Organizational Semiotics are extended to encompass both the analysis of actual and intended behavior through a new technology design.
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Lara Piccolo, Heiko Hornung, Cecília Baranauskas, Roberto Pereira. Designing to Promote a New Social Affordance for Energy Consumption. 12th Conference on e-Business, e-Services, and e-Society (I3E), Apr 2013, Athens, Greece. pp.213-225, ⟨10.1007/978-3-642-37437-1_18⟩. ⟨hal-01470535⟩

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