Trust and Privacy in the Shift from E-Commerce to M-Commerce: A Comparative Approach

Abstract : Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and re-examining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in e-commerce and m-commerce. It investigates how trust and privacy are differentiated with the shift from the context of e-commerce to the context of m-commerce. Our analysis is supported by the results of an exploratory qualitative study in m-commerce.
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Panagiota Papadopoulou, Jean-Eric Pelet. Trust and Privacy in the Shift from E-Commerce to M-Commerce: A Comparative Approach. 12th Conference on e-Business, e-Services, and e-Society (I3E), Apr 2013, Athens, Greece. pp.50-60, ⟨10.1007/978-3-642-37437-1_5⟩. ⟨hal-01470547⟩

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