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In Two Minds about Usability? Rationality and Intuition in Usability Evaluations

Abstract : Usability ratings of a university website by 60 students were analysed together with participant’s self-ratings of their cognitive style. The degree of users’ “rational” as well as their “intuitive” style correlated with usability evaluation scores. In particular, self-reported rational ability was connected with evaluations of Controllability, intuitive ability was related to Helpfulness scores of the interface. Thinking style significantly affects usability ratings (explaining over 9% of the ratings’ variation), which has implications for evaluations across user groups.
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Volker Thoma, Elliott White. In Two Minds about Usability? Rationality and Intuition in Usability Evaluations. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. pp.544-547, ⟨10.1007/978-3-642-23768-3_78⟩. ⟨hal-01596982⟩

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